Friday, 11 Nov 2016

Hollie Smith launches the 2016 White Ribbon Campaign with beautiful new single and video 'Please'

White Ribbon is pleased to announce that New Zealand soul songstress Hollie Smith, today launches the 2016 White Ribbon Campaign by releasing Please’, a song she has written advocating her belief and support for this worthy cause.

Smith says “I am humbled to be involved in this year’s White Ribbon campaign and hope that the song and imagery we have created can in some small way, contribute and raise awareness to an issue that New Zealand urgently needs to address and prioritise”. 

“I hope that the lyrics help to inspire, encourage strength, and provide support for those people who are in situations they feel are beyond their control, whether that’s the victim of violence or the person who knows no other alternative”, says Hollie.

The annual White Ribbon Day is Friday 25th November. Following the success of the 2015 campaign, the focus of the 2016 November campaign is ‘Respectful Relationships’. Understanding that by saying Yes to Respect, and building on the awareness that a respectful relationship requires equality, communication and consent, is a powerful step towards stopping violence towards women.

“Most men treat women with respect,” says White Ribbon Ambassador Mark Longley, “but the biggest cause of violence is the belief that men have more rights and power than women. This campaign asks men to challenge those ideas and treat women how they would like to be treated, and let go of the feeling that we have to be in charge.”

The campaign also focuses on ‘male behaviour during conflict’ and demonstrates that communicating is key to a good relationship. “Conflict happens,” says Mr Longley, “but dealing with it respectfully makes all the difference.”

Check out the campaign at www.whiteribbon.org.nz to see what events are happening in your part of New Zealand throughout November. Watch the video for Please here, or purchase the song via iTunes here.

All Artist Proceeds will be donated to the White Ribbon Trust to help end men’s violence towards women.


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